For everyone taking part in People & Planet Week, 9 to 15 November 2026, who wants to share news about the Week before, during and after it. This guide covers Instagram, Facebook and LinkedIn, the three channels we focus on.
Reach a large audience with the accounts you already have
Social networks can reach many people quickly. Use your organisation’s existing accounts, and ask colleagues, partners, volunteers and friends to share your posts through their own profiles. A post shared by a person is often trusted more than one from an organisation.
Each post needs a photo, short video, graphic or carousel. Text-only posts get far less attention.
02
Tag and use the hashtags.
Tag the official account and add the hashtags above to every post, photo and video, so the Week's content can be found in one place.
03
Give the dates and a place to learn more.
“9 to 15 November 2026” and peopleplanetweek.org. On Instagram, use “link in bio”.
04
Say what people can do.
One clear call to action per post: join, attend, share, or tell us how you are taking part.
05
Get consent.
Ask permission before posting identifiable people. Take extra care with children and follow your organisation's safeguarding rules.
06
Check before you name partners.
Do not name other partners, or use their logos, without written clearance.
07
Use plain language.
Short sentences, no jargon, one idea per post. Explain “social innovation” in a few simple words if needed.
08
Use only what you can stand behind.
Quote figures only from a named source. Do not overstate results.
09
Stay positive and respectful.
Celebrate people and action. Reply to comments within a day, and report or hide abusive ones.
Suggestions for each channel
LinkedIn
Post about your plans, preparations, live events and highlights. Keep the tone professional and results-focused.
Write an article, add a short video or a document carousel (for example your event programme).
Tag your organisation, partners and speakers (with their permission) so the post reaches their networks.
Use #PeopleandPlanetWeek and two or three topic hashtags, for example #socialinnovation #sustainability #impact.
Encourage colleagues to share the post from their own profiles with a personal line about why it matters.
Instagram
Take photos and videos during preparations, the Week and afterwards, and share them tagging the official account.
Use Stories for day-by-day updates, and Reels for short moments from your activities. Keep key text away from the top and bottom edges of Stories.
Captions do not support clickable links. Add the link to your bio (“Edit profile”) and write “Link in bio” in the caption.
Use a few relevant hashtags rather than many. Suggested: #PeopleandPlanetWeek or #PPW2026, #socialinnovation #community #changemakers #makeadifference #youth #sustainability #impact, plus your country and city.
Collaborate posts with partners, so the post appears on both accounts.
Facebook
Share your posts, news and updates, and tag the official page in every post, photo and video.
Create a Facebook event for each activity and invite your network. Share status updates in the event.
Use Facebook Live to broadcast part of an activity, and Stories for quick updates.
Search for other local P&PW events and groups with shared interests, and share or join them.
Post in relevant community groups where permitted.
Tip
Cross-promote. A post on one channel can point to the others, but adapt the format: vertical video for Instagram, event link for Facebook, a short professional note for LinkedIn.
Before, during and after the Week
Before
From now to 8 November
Save the date posts. Announce your activity and how to join. Introduce speakers and partners. Countdown stories. Share the website link.
During
9 to 15 November
Post daily. Share photos and short videos from your activities, tag the official account, go live where possible, reshare other participants, thank people on the day.
After
From 16 November
Thank everyone. Share highlights, photos and quotes (with consent). Share simple results you can verify. Say what happens next.
Suggested rhythm: two to three posts a week before the Week, one or more posts a day during it, and two to three thank-you or highlight posts afterwards. Quality matters more than volume.
Not sure what to post? Copy, translate and adapt
Replace the text in [brackets]. Always add a visual.
Save the date
Save the date: People & Planet Week is coming, 9 to 15 November 2026. One week, everyone was invited. Find out more at peopleplanetweek.org #PeopleandPlanetWeek #PPW2026 #SocialInnovation
We are joining
We at [organisation] are taking part in People & Planet Week, 9 to 15 November. Join us to see what social innovation looks like near you. #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Invitation
Join us on [date] at [venue] for [event name], part of People & Planet Week. [Free / register here: link] #PeopleandPlanetWeek #PPW2026 #SocialInnovation
What is it?
People & Planet Week is a week for people everywhere to see, share and take part in the ways communities are solving shared challenges. Join us, 9 to 15 November. #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Why it matters
Most people have heard of social innovation, but fewer feel they understand it. Let's change that together during People & Planet Week. [Add source.] #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Introducing a speaker
Meet [name], [role], who will speak at our People & Planet Week event on [date]. [One line about what they will share.] #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Countdown
[Number] days until People & Planet Week! We are getting ready for [activity]. How will you take part? #PeopleandPlanetWeek #PPW2026 #SocialInnovation
During the Week
Day [1] of People & Planet Week! Today we are [activity] in [city]. Tell us how you are taking part. #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Live moment
We are live from [place] for People & Planet Week. Join us now: [link]. #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Spotlight a partner
Thank you to [partner] for joining us in People & Planet Week. Together we are [activity]. [Only with partner clearance.] #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Thank you
Thank you to everyone who joined People & Planet Week. [Number] people took part in [activity]. See you next year! #PeopleandPlanetWeek #PPW2026 #SocialInnovation
One activity, three posts
The same event, adapted for each platform.
Instagram
Roundtable day/Workshop/event at [venue]! Community leaders, young people and local groups sharing what works. Link in bio to join the next one. #PeopleandPlanetWeek #PPW2026 #SocialInnovation #[city]
Visual: Carousel of 3 to 5 photos, or a 15-second Reel.
Facebook
Today in [city], we hosted a roundtable for People & Planet Week. Thank you to everyone who came! See what is planned next: peopleplanetweek.org #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Visual: Album of photos or a short video. Tag the official page.
LinkedIn
This week, [organisation] hosted a roundtable as part of People & Planet Week. Three takeaways: 1) [point] 2) [point] 3) [point]. Thank you to [speakers, with permission]. #PeopleandPlanetWeek #PPW2026 #SocialInnovation
Visual: One photo or a short slide carousel.
Do and do not
Do
Use a real photo with consent
Use the official hashtag and tag the account
Quote a source for any number
Reshare other participants
Reply to comments
Do not
Post identifiable people or children without permission
Invent your own hashtag for the Week
Round up or overstate results
Name the UN, GCSI or partners without clearance
Argue with commenters or delete honest questions
Share your results with us
After the Week, tell the P&PW team about your posts. Send the links, your best photos (with consent) and any numbers you can verify, such as people reached or attending. These will go into the Week’s results report. You are also welcome to contact your regional Engagement Advisor within GCSI.
